Rihanna’s Purpose

   Robyn Rihanna Fenty was born on the small island of Barbados on February 20th, 1988. She began her journey at the age of 16 when she moved to America and became the pop icon of the century. Rihanna’s brand is represented by her latest album cover, her fashion and beauty lines, and her own charitable foundation known as BELIEVE. Behind all of her glam, Rihanna provides an influential platform for people of all ages and cultural backgrounds. Through empowering women, designing clothing and beauty lines, and being a global humanitarian, Rihanna is highly respected across the world. Through her music and fashion, many people look up to Rihanna. She stands on this pedestal for her hard work and compassionate drive to produce her brand. With having impactful meaning in everything she does, Rihanna promotes the importance of particular social and political views through her brand.

   Rihanna’s latest album called Anti, is styled with a cover that depicts her as a little girl with a crown over her eyes to symbolize the innocence of being a child. The portrait of her is followed by a poem written in braille by Chloe Mitchell. Rihanna claims, “sometimes those with sight are the blindest.” She uses this interpretation to give the album cover a deeper meaning through the digital composition of her as a little girl. The digital composition is viewed by her fans and is very important to them because of the journey Rihanna took to get where she is today. This album embodies both visual and audio modes through the meaningful album cover and lyrics within the album. The crown covering her eyes epitomizes what it’s like to grow up as a little girl with no say in the world. She wants girls to view this album cover and be able to express how they feel without feeling blind and purposeless. In the poem, Chloe explains, “My voice is my suit of armor” to introduce Rihanna’s purpose of this album. The poem that is featured on the album cover explains Rihanna’s feelings of her misunderstood thoughts. She doesn’t want women to feel misinterpreted but wants women to be heard. With the ideal norm of a woman being stuck into this box, Rihanna encourages women to go outside of this box. She wants women to respect themselves before loving someone else. Ms. Fenty drives young women to love right and powerfully through the song lyrics in this album. In the song Needed Me Rihanna intones, “didn’t I tell you I was a savage.” Enforcing that a woman can be a savage while being a lady at the same time. Rihanna’s audience is mostly younger adults and teenagers that are impacted through her use of language and visions. She uses this album to connect with her listeners through understanding what she “needs” to say. Rihanna highlights the strength it takes to be in love on the Anti album. Ms. Fenty believed, “Woman are powerful, powerful beings but they are also the most doubtful beings.” All she has to do is tell a simple story and it’s then advocated to young women around the world. The impact she makes on others is solely from the heart. Being a powerful female influence, Rihanna expresses the importance of your own voice and the courageous impact you can have on others by simply saying what you feel. Ms. Fenty is known for caring so little about what other people think of her. She cares too much about the well-being of others and their opinions.

   The fashion world pays high respect to Rihanna due to the contributions she has made to the fashion industry. She takes high-end style and turns it into her own form of street style. Ms. Fenty is known for wearing daring looks and dressing in a way that is impactful in today’s society. She has been on the cover of American Vogue and has collaborated with designers such as Alexander Wang, Tom Ford, and Peter Dundas. With gaining experience and knowledge from these designers, Rihanna has become a force in the fashion industry. Rihanna has gained a lot of attention with her most recent fashion line with Puma. Selling this line quickly, she has been extremely successful in the fashion world. With rapid support from her fans, Rihanna wanted to come up with something that would make an even bigger statement. This geared her towards what is now her own beauty line. Rihanna is taking over the world with amazing taste and vision in the fashion and beauty industries. She has now introduced a new form of fashion and what is now considered art in the beauty world.

   The new generation of beauty is now known as Fenty, Rihanna’s makeup line. Representing the effortless, yet glowy look that Rihanna has practically invented, Fenty is a mirror image of her work to empower the lives of women across the world. In her campaign for her new beauty line, Rihanna uses models with different cultural backgrounds to show that diversity is beautiful. Her audience of young and diverse women are shown through consuming her new products. Rihanna expressed, “No line really had what I considered my shade of foundation. There was always like an orange line somewhere.” When creating her beauty line she had to choose foundation shades and picked as many different shades as possible to include all skin tones. Many women of dark color praise these products because they have not been created before Rihanna. The queen takes a stand-in almost everything she does, whether it’s through music, fashion, or beauty. Through a visual mode, Rihanna is able to show why all beauty is significant, such as glorifying women with less traditional looks and more exotic characteristics. Informing young adults and teenagers that everyone should feel beautiful is Rihanna’s goal for her new beauty line. She wants to appeal to a diverse global fan base in which she already has influenced through her music and fashion. Her emphasis on self -love is what attracts fans to buy and follow her new line of beauty.

   Rihanna wants to send a message not only to the consumers but the producers of other makeup brands to generate more versatile products. She wants women of color to have options that they should have had all along. Persuading other beauty companies to be more diverse is what she is trying to convey through Fenty. Most people invest in ideas such as beauty lines to make money, Rihanna had a different agenda when forming this beauty line. Her idea of women protecting their own desires and goals is transformed through this beauty movement.  

At 18 years old, Rihanna founded The BELIEVE Foundation in which she pursued to improve the overall well-being of young children. As soon as she became famous she wanted to use her power and money to help others and that is what makes Rihanna extraordinary. The goal of the charity is to provide financial, educational, medical, and social support to children all over the world. Growing up on a small island, Rihanna had seen what it was like to live in poverty and not have basic necessities. Her upbringing instantly inspired her to do so much for people once she had the money to do so. Her audience is geared toward lower-income social classes in which she has helped immensely through donating generously. Using her music to better our society is why Rihanna stands on this golden pedestal. Not only is she a musician, she is also an activist who wants to better education and resources for children.

   Making it a priority to helping others is what Rihanna converts through her charitable work. Rihanna is an ambassador for UNICEF’S Tap Project which raises money to provide clean water for children globally. She has also worked with H&M to create a fashion line that donated millions to the fight against Aids. Ms. Fenty performed an original song with 15 other female artists and raised over $100 million for cancer research. Using her music is one of the most powerful habits she has delivered to gain charitable networking. With many more charitable acts, Rihanna obviously makes it her duty to give back to the community. Striving to help lower social classes, Rihanna incorporates her radical style to influence them as well. The work that she has done signifies the person she truly is and exemplifies the reasoning for her existence.

Rihanna uses her fame and wealth to inspire, empower, and help others.  She has commenced with music at a young age and has impacted the industry and people that follow it. With her most recent album called Anti, Rihanna uses this platform to fabricate women empowerment. She narrates through her music with the struggles she has encountered and symbolizes her album cover to represent her life as a young girl. Her beauty line expresses the importance of diversity and acceptance. She uses her brand to accomplish a new change in the way society looks at beauty. With focuses her efforts on the black community, Rihanna uses her collection as a platform. Lastly, Rihanna plays a huge part in raising awareness and money for people in need. She has been helping others for the past 10 years of her career and doesn’t plan on stopping anytime soon. Through all of these artifacts, Rihanna deserves to be idolized and followed by people of all ages and cultural backgrounds. She is a positive influence on every human being and wants the best for every individual. Through her brand, Ms. Fenty represents a hard working black female who has dedicated her life to inspiring others.